top of page
My Story
In pursuing the American dream, I once believed that financial success, family, and happiness were the pinnacle of life's purpose. My life seemed enviable and blessed with business triumphs, global adventures, and goal achievements. Yet, a persistent emptiness lingered despite reaching every milestone.
At 19, I arrived in the U.S. from Peru, dreaming of education, part-time work, and athletic excellence. Opting to serve in the United States Air Force, my five-year tenure intertwined with educational pursuits and athletic aspirations. The overarching goal, however, remained crystal clear: to attain financial freedom and seize control of my destiny.
Post-Air Force, my journey led me to UCLA, where a serendipitous encounter with a restaurant lease changed my trajectory. With no concrete plans but a vision for a Peruvian restaurant, I embarked on a venture that would make history — Inca's Restaurant, the first of its kind outside Peru.
Pouring heart and soul into the business, Inca's Restaurant flourished, becoming a beacon for celebrities. The unexpected lesson emerged: the real asset wasn't just the culinary delight but the dedicated team creating a joyful environment. Realizing that any venture's most valuable asset is its human capital marked a turning point.
Success, I discovered, transcends wealth and fame; it's about positively impacting lives. As an entrepreneur, I ventured into diverse fields — from food to travel to real estate — learning invaluable lessons. Yet, an underlying yearning for a more profound purpose persisted.
Naturally inclined to mentorship and leadership, I transitioned from personal success to sharing wisdom with others. This transformation unveiled my calling to be a life/business coach. I am grateful for the mentors and coaches who shaped my path. I now pay it forward, guiding others from small businesses to Fortune 500 executives.
Every day, I wake up with a singular focus: to do better and savor life's gifts. I've learned that material possessions don't define happiness; true joy lies in fulfilling life's purpose. Now, as a life/business coach, my mission is clear — to empower you to find joy in life's journey, irrespective of the material markers of success.
Join Me On This Transformative Path
Let's pursue success and relish the richness of life's purpose together.
bottom of page